They won’t say, “the font was off”
or “the spacing was weird.”
They’ll just click away.
that’s costing you sales
Bland design = abandoned cart.
Graphic design is the quiet art of selling without shouting.
No hype. No FOMO. Just quality design that feels irresistible.
traffic is so hard won these days - make every view count.
Design isn’t decoration and it's usually underestimated.
It’s persuasion and communication.
And if your visuals don’t earn their trust & clearly communicate what your product is?
You’ve lost them - no matter how brilliant your product is.
the digital product world is professionalising quickly
Buyers are savvier. Expectations are higher.
And with more sellers entering the space every day,
design is the new differentiator.
Your product might be brilliant.
But if it looks like everyone else’s? You’ll blend in.
If it feels messy or amateur? You’ll be skipped.
And if it looks premium?
You can charge more - and sell more.
Poor design usually means...
Customers clicking... then ghosting
A smart, thoughtful product getting ignored
Low conversion rates in your store
Competitors with worse products outselling you because they look more polished
Product images that feel cluttered or confusing
Spending hours designing... and still not loving how it looks
Product launches met with crickets
Feeling burnt out from creating because you aren't making the progress you expected
AND here’s the beautiful truth:
Design is a skill.
And you can learn it.
Most people never bother.
On average I sell a digital product every 12 minutes.
Across every hour of the day.
(Yes - I'm selling even while I sleep.)
As a mum of four, time is sacred.
I’ve built my business to work for me -
with design that quietly does the selling.
After teaching thousands to sell digital products,
I’ve seen the same thing again and again:
The product isn’t the problem.
The design is.
The Art of Design
A complete design education -
crafted for creators who sell
You’ll get access to this otherwise closed 8-week course - where you’ll learn to design & present digital products that are pure catnip for your customers.
plus when you JOIN NOW, GET A DISCOUNT +
a NUMBER OF beta exclusive PERKS
ENDS 5 JUNE
6pm melbourne time
Early
Beta Offer
$97
save $200
Join before Thursday 5 June,
6pm Melbourne Time
to lock in the beta price before
the doors close and the
program starts.
ENDS 10 JUNE
6pm melbourne time
Beta
Offer
$147
save $150
Join before Tuesday 10 June,
6pm Melbourne Time
to lock in the beta price before the
doors close and the program starts.
10 JUNE
Doors
Close
Doors close, and the
program begins.
12 AUG
Self-serve
Course Available
$297
The course will be available to
purchase in self-serve format for
the final price.
Get live support from me and my team - available only in this beta round.
After 8 weeks, the course becomes fully self-paced
Exclusive Beta Program Perks
Pop-up Coaching Group
Join a private pop-up group where you’ll connect with other creatives, share your work for feedback, and grow together with guidance.
BONUS COACHING
Fortnightly
Coaching
with Jessa
Live group coaching every two weeks to answer your questions, spark clarity, and keep your momentum high.
CHALLENGES
Community
Awards
Earn fun awards inside the community - like Community Cheerleader for lifting others up, or Most Improved Award for the student that shows the most growth.
HOW WILL THE CORE TRAINING ROLL OUT?
Pre-Recorded Weekly Trainings
Step-by-step tutorials dropped weekly, so you can
implement as you learn.
You won’t be doing this alone.
Meet your Mentors
Jessa
DIGITAL PRODUCT DESIGN, PAGE LAYOUT & BRANDING
Glen
CREATIVE DESIGN & ILLUSTRATION
Liz
Community
support
Meags
Community
support
A sneak peak of what's coming
Most design courses out there are boring.
I wanted the course to feel like something fun & easy - something you can dip in and out of when you need to.
We are all busy, so I have designed the course in a way where each lesson stands alone. That way if you miss a week you aren't behind. The information will be there for you when you are ready - but this is going to be low pressure & fun.
here is what a week will look like:
We will be covering 8 sought
after design styles
Minimalist: The Power of Less
Botanical: Designing with Nature
Corporate: Design for professionals
Creative: Pushing the boundaries of design
Luxe & Mood: Design That Feels Expensive
Bohemian: Softly spirtual & emotive design
Vintage: Old World Charm & Texture
Illustrative: Designing with graphics
covers The design principles in depth & with use cases
Spacing: The Breathing Room Principle
Color: From Hue to Harmony
Typography: The Voice of Your Design
Contrast: Clarity Through Contrast
Hierarchy: The Act of Guiding the Eye
Texture: The Rough, the Soft, the Real
Balance: Design That Feels Right
Shadow & Layers: Depth, Drama & Dimension
Product focused design across relevent, modern categories
Page Layout: Content heavy products
Stationery: Creating cohesive event products
Social Media: Designing for fast attention & communication
Branding: Creating a visual identity system
Online Design: Websites & Sales Pages
Print Design: Real world products
Packaging Design: From flat to folded
Planner Design: Designing low content products
Covers the 8 art periods that I use in my design consistently
Renaissance: Foundations of Form, Balance & Sacred Geometry
Rococo: Elegance, Ornamentation & Feminine Flourish
Art Nouveau: Nature-Inspired Design & Decorative Flow
Bauhaus: Design as Function: Form, Shape & Order
Art Deco: Modern Luxury, Metallics & Symmetry
Surrealism: Dreamscapes, Juxtaposition & Visual Symbolism
Minimalism: Intentional Space, Simplicity & Reduction
80s Fantasy Revival: Retro Vibes, Texture & Escapism
Implementation focused, practical trainings to help you sell more
Training Your Eye: Daily habits to become a sharper designer.
Thread Method: Start small to untangle big design projects.
Designing for Your Audience: Create what your people actually want.
Designing Collections: Products that feel related—but not identical.
The Tangible Product: Make digital designs look handcrafted and real.
Make It Clickable: Product images that earn attention.
Reverse the Bestseller: Break down what works - and build your own.
Words Before Layout: Learn how to craft and edit content.
Common Questions
Ready to make design your unfair advantage?
Beta pricing ends soon
A REMINDER OF WHAt'S BEING DROPPED
OVER THE NEXT 8 WEEKS
8-week premium design program with 5 themed weekly training pillars
Pre-recorded lessons you can dip in and out of at your pace
Style Mastery: Explore sought-after design styles like Minimalist, Botanical, Vintage & more
Design Toolbox: Learn essential principles like spacing, hierarchy, contrast & typography
Product Design: Layouts, packaging, branding, sales pages & more
History of Art: Dive into 8 inspiring design eras (hello Rococo, Bauhaus & the 80s)
Applied Design: Real-world training to build products that sell
Step-by-step walkthroughs & critique-ready examples
Popup coaching community for feedback, questions & support
Fortnightly group coaching with Jessa and team
Design challenges, community awards & bonus surprises
Lifetime access to all training content
Beta-exclusive pricing and perks
A complete design education, crafted for creators who sell
Commercial Use Templates & Design Resources
total value $297
GRAB IT BEFORE JUNE 5th
FOR JUST $97
ENDS 5 JUNE
6pm melbourne time
Early
Beta Offer
$97
save $200
Join before Thursday 5 June,
6pm Melbourne Time
to lock in the beta price before
the doors close and the
program starts.
ENDS 10 JUNE
6pm melbourne time
Beta
Offer
$147
save $150
Join before Tuesday 10 June,
6pm Melbourne Time
to lock in the beta price before the
doors close and the program starts.
10 JUNE
Doors
Close
Doors close, and the
program begins.
19 AUG
Self-serve
Course Available
$297
The course will be available to
purchase in self-serve format for
the final price.